While searching for a way to engage the MTI community, the marketing and design team came up with the idea for March Madness:Sondheim Edition. I worked closely with the marketing team to create a playful and energetic brand for the campaign.
This bracket was designed and updated every week on the website to reflect character standings.
The bracket was also broken down for weekly instagram posts.
We also engaged people between voting in various ways including this "tag yourself" instagram post.
The Baker's Wife took home the prize for the 2020 season.
Thanks to Mr. Sondheim we had a huge amount of in-depth characters to work with when creating this campaign.
